top of page

About Us

About Us

Our Crunch 

Crunch Cutlery is the first startup to address the problems of plastic waste and poor urban nutrition with a single product. Every year, Singaporeans throw away 500 million units of disposable cutlery items. We need to work together to bring that number down! Every CRUNCH Cutlery you use - is one less plastic cutlery polluting our environment. 


Need more convincing? Our cutleries are supercharged with goodness. Packed with flax, chia and whole wheat, you will get a boost of Omega 3, Vitamin B3, Lignans and Fiber with every bite

Motivated by the amount of single-use plastic waste she personally accumulated during the circuit breaker, Anna Lam was determined to find a way to make sustainability fun and accessible for other as well.  It was then that she realised that the inconvenience pain point had to be solved to make an impact on single-use plastic consumption in Singapore.

We are a team of 3 co-founders:


Anna Lam

Cooking enthusiast who decided to make her own edible cutlery during the circuit breaker period – an idea she first came across 5 years ago and have been obsessed with ever since!

Sean Neo

A dedicated sustainability advocate, Sean is a champion of sustainability practices and spends his weekends doing beach cleanups! As the Assistant Sales Manager at Shinpuru Solutions Pte Ltd, Sean is intimately connected with F&B partners and is a great asset for developing B2B network connections.


Ezra Chan

With more than 7 years of experience in finance and business management, he oversees financial management and new ventures. Ex-Accenture, Ex-Alibaba, MSc Financial Investment - Imperial College London. 

bottom of page